Open for curb side pick up 10-6. Mon-Sat, 12-5 Sunday, Please call the shop at 416-972-7652 for same day pickup.

As we are in lockdown in Toronto high volumes of orders are causing delays in processing orders. Estimated times processing orders is now 1 to 5 business days.


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Canadian Jewellery Designer Jenna Iannelli seamlessly blends the elegance and grace of a Golden Era with today's modern aesthetic, in order to create jewellery that is "timeless with a twist."  Ultimately feminine, Valentine Rouge Jewellery is meticulously hand crafted in Toronto, Canada, utilizing sterling silver, 14k gold vermeil, gemstones, and fresh water pearls.

Jenna discovered her jewelry-making passion during a difficult time in her life while caring for her ill father.

“Caring for my father allowed me the calm to reflect on my own life’s meaning. I searched for a creative outlet, which inspired me to attend jewelry workshops in Toronto and gemology programs at Sotheby’s in New York. I became obsessed with chasing a new dream, the urgency to create beautiful jewelry.”

She named her exquisite creations Valentine Rouge (red heart in French) in memory of her father, who died of heart disease early in her jewelry-design career.

“I pour beauty and passion into every one of my creations and they are as unique as every woman’s heart.”

Valentine Rouge has since been featured in couture collections for Pat McDonagh; Dolce and Gabanna; Saint Laurent; BCBG and Catherine Langlois.  It can be spotted on celebrities on the red carpet, most likely during TIFF, sold at Toronto’s prestigious Four Seasons and Ritz Carlton Hotels.

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