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 Since its inception in 2001, Seda France has grown into a leading name in the home fragrance market, earning a reputation for exceptional scents and the signature packaging that has made their products renowned as the "gifts that need no wrapping paper."

The inspiration for Seda France's original collection — the Classic Toile series with its distinctive "Pagoda box" packaging – came from the centuries-old French "toile de jouy" design elements. From diffusers to travel tins to room mists to hand lotion to their signature Pagoda box candle, this is the line that started it all.